James Mashburn holds a Bachelor of Science degree in Exercise Science with a minor in Human Nutrition and Foods. He has been certified by the National Academy of Sports Medicine and the American College of Integrated Medicine-PFIT. He is currently pursuing certification through the National Strength and Conditioning Association-Certified Strength and Conditioning Specialist and the American College of Sports Medicine.

James has been a competitive athlete since the age of 13. He has competed in numerous sports and still competes today on a national and international level in various martial arts disciplines. One of the reasons James is such a great coach is that he has to live the life style and make the same choices as his clients. He has to be diligent and consistent with his eating and workouts like everyone else or has to suffer the consequences like everyone else. Having come from a family that was not very physically active and did not eat properly, consequently to obesity, James can empathize with the trials that "real" people go through on a daily basis.